Operational Leverage
Turn revenue operations into a scalable, AI-powered execution engine
20 minutes. Fast diagnostic. Clear next steps.
Operational Leverage Delivered Across Leading Revenue Orchestration Platforms
Revenue doesn’t scale by adding tools. It scales by orchestration.
Most GTM teams are busy. Very few are truly effective at scale.
AI is already embedded across sales, marketing, and customer teams, but without orchestration it creates more activity, more noise, and more inconsistency.
Operational Leverage is how leadership turns AI, data, and workflows into predictable revenue performance.
The Commercial Problem
Leadership teams typically face the same execution gap:
Sales, marketing, and customer teams operate in silos
GTM tools are powerful, but poorly coordinated
AI improves individual productivity, not system performance
Pipeline quality is inconsistent and hard to forecast
Scaling revenue still means scaling headcount
The result: growth becomes fragile, expensive, and hard to repeat.
Operational Leverage fixes this.
What Changes When Operational Leverage Is in Place
Within weeks, execution shifts from heroic effort to systemised performance.
GTM workflows are aligned end-to-end, not tool-by-tool
AI supports decisions and execution at key moments in the revenue cycle
Handoffs between marketing, sales, and customer teams tighten
Pipeline quality improves and becomes more predictable
Revenue scales without proportional increases in cost
This is where AI stops accelerating chaos and starts compounding performance.
Operational Leverage is a productised capability that redesigns and orchestrates how revenue is created, progressed, and retained across the customer lifecycle.
It focuses on how work gets done, not just what tools are in place.
What You Get
Operational Leverage is delivered through AI-enabled revenue workflows, built on top of your existing GTM stack.
You get:
End-to-end revenue workflow design across marketing, sales, and customer operations
AI embedded at high-impact moments (prioritisation, qualification, follow-up, handoff, resolution)
Clear ownership, metrics, and decision logic across the revenue cycle
Integration and orchestration across your core GTM platforms
Playbooks and operating rhythms teams actually use
This is not automation theatre. It is execution discipline, engineered for scale.
How Value is Measured
Operational Leverage is measured in commercial outcomes, not activity.
Typical indicators include:
Improved pipeline conversion and velocity
Higher win rates and deal consistency
Reduced cost per opportunity and cost to serve
Faster onboarding and ramp time for reps
More predictable forecasting and revenue outcomes
These metrics connect directly to growth, margin, and confidence.
How We Deliver
We work as designers and implementers, not tool resellers. Most organisations move from diagnosis to live execution in under 6 weeks.
1. Revenue Workflow Diagnosis
We map how revenue actually flows today across tools, teams, and decisions.
2. GTM Operating Model Design
We design how execution should work: ownership, handoffs, AI support, and metrics.
3. Platform Orchestration
We configure and connect your GTM platforms so workflows run end-to-end.
4. AI Enablement & Automation
We embed AI where it improves speed, quality, and decision-making.
5. Team Adoption & Performance Management
We ensure teams use the system and leadership can see what’s working.
Ongoing Optimisation
Ongoing optimisation ensures leverage increases over time.
Proven Expertise You Can Trust
25 Years of Operational Transformation Leadership
LiffeyAI is led by Brendan Hughes, a commercial operator with deep experience in revenue operations, GTM execution, pricing, and scale.
We are not a RevOps agency. We are not a tooling vendor.
We work with your platforms, your teams, and your commercial reality to build execution systems that actually perform..
Why This Matters for You
Cross-Industry Expertise: We understand the nuances of different sectors, ensuring our AI solutions are tailored to your specific business landscape.
Real-World Results: Having driven tangible commercial outcomes in organisations from startups to large enterprises, we bring a proven operator’s lens to making AI work for you.
From Strategy to Execution: We don’t just advise; we implement. Our hands-on experience means we bridge the gap between high-level strategy and day-to-day operational impact.
Trusted by Leaders Like You
CEOs, CFOs, and Commercial Ops leaders choose us because they trust a partner who’s been in the trenches and delivered results across the board. With LiffeyAI, you’re not just adopting a platform; you’re leveraging decades of expertise in turning technology into commercial success.
How to Start
Start with a short diagnostic to determine whether execution, not strategy, is your current constraint.
20 minutes. Fast assessment. Clear next steps.