Run Your Entire Team on the Strategy That Wins.
Liffey puts your best commercial thinking behind every decision your team makes, grounded in how you actually win and grow customers and kept current by a senior architect working inside your business.
What do you want to achieve today?
€1.7m of incremental ARR
Professional-services deals convert at 25%. Everything else runs at 13%. Closing that gap across your €20m funnel is worth €1.7m.
Webinars produce customers at 5 times the rate
Webinar deals close at 31% and hold price. Paid social closes at 6% at an 18% discount. Moving a third of that spend is worth €420k.
18 days is already happening. Your median is 43.
Every fast onboarding named the success metric before kickoff. 6 accounts starting now are missing it.
€340k of ARR shows the pre-churn pattern
4 accounts match the pattern that preceded your last 3 churns. Each has a save plan drawn from what kept the others.
6 accounts match your best customers’ profile
Your strongest accounts add a second team inside 90 days. 6 match the marker and none has an expansion proposal. €500k of ARR.
Onboarding capacity is the constraint.
Time to first value has doubled since March, and late first value precedes 70% of your churn. €1.2m of exposure sits in onboarding.
Make better decisions in:
Built inside the B2B services, SaaS and e-commerce companies whose commercial engines we have run.
Your Best Commercial Thinking Already Exists.
It lives in customer calls, in the deals you won, in team meetings, and in a few people’s heads. And the insights you have written down are spread across disjointed systems.
When nobody pulls it all together, this keeps happening:
Your Strategy Kept Current, and
Your Whole Team Deciding From It.
First insights within minutes; the architecture inside weeks.
What a Commercial Brain Does.
Everything Your Team Knows, Ready for Every Decision.
Calls, deals won and lost, pricing debates and market reads, brought together from the systems you already use. You choose every source, and nothing in them changes.
The Patterns That Win and Keep Customers.
The 2 objections that move price. The churn signal 3 clients shared. Each pattern is watched as it builds, then weighed by a commercial architect before your team relies on it.
What Matters This Week, in Front of Your Team.
Your team sees the patterns worth acting on. Before a call or renewal, anyone can ask in Liffey, Slack or your own AI tools, and every answer shows its evidence.
Every Proposal on Message From the First Draft.
Your team drafts one-pagers, pitches and handover briefs from the evidence your architect reviewed, so each one goes out faster and holds up to any question.
Better Decisions to Win and Grow More Customers.
Every choice your team makes, and everything it sends, comes from what is working right now: in this market, for this segment, with this kind of buyer.
Free to start. First commercial insights within minutes.
Build my brain freeThe transformation
Your Whole Team, Clear on How You Win
How your business wins is written down in one place, where every seat and every AI tool can tap into it, and it stays when people move on.
Positioning Made Clear.
For the first time, the whole team describes what you do the same way.
Collateral on Message.
Campaigns and decks drafted from the same evidence, in a fraction of the time.
Confident Sales Calls.
Prospects come in knowing what you do, and your team walks in with the answer.
Prices You Can Defend.
A clear floor, low-margin work turned away, and every quote made with confidence.
First Value, Sooner.
Every new customer hits the ground running, with success agreed up front.
Every Handover Clean.
Sales passes on what was agreed and why, written down where delivery can find it.
The Right Customers.
Yield by account in plain view, so you know who to grow, keep or reprice.
Revenue on Firm Ground.
A book of clients who pay well, so 1 loss is a setback, never a crisis.
Adhering to ISO 27001:2022 and GDPR, on EU Infrastructure.
Liffey keeps the commercial knowledge your company guards most closely. The architecture was built around that from the first line of code.
For 20 years I’ve worked with companies from scale-ups to PLCs, lining up the systems, the processes and the people behind a strategy.
There is always the same disconnect. The strategy is great on paper, and then at the coalface the team struggles to implement it, or the market does not behave the way we expected. It is redundant almost immediately. And that is accelerating: things are changing faster now than at any point in those 20 years.
So how do you lock in your north star and your growth plan, and still react fast to what your team sees in front of them? How do you get the learnings back from the coalface quickly enough to spot the patterns while you can still act on them?
That is why we founded Liffey. To help commercial teams keep making good decisions as the market moves around them.
“We’ve grown by nearly 50% over the past year. In that time, Liffey has helped us better articulate our unique value proposition, evolve our pricing model, reset our go-to-market strategy and build scalable commercial systems. All of which has enabled us to make better decisions on a day-to-day basis and grow with more confidence.”
Nick Comer, Founder & CEO