Market Position

Redefine how your business creates, proves, and captures value in an AI-disrupted market

Book a Call

20 minutes. Fast diagnostic. Clear next steps.

“Enabled us uncover multi-million euro growth opportunities, redesign pricing models, and reset GTM strategy for our €20m B2B solution.”

AI is changing what customers value - and what they are willing to pay for

AI is accelerating execution everywhere. As a result, many products and services are becoming easier to copy and harder to differentiate.

In this environment, growth doesn’t stall because teams stop working hard. It stalls because value is poorly articulated, under-priced, or misaligned with how the market is changing.

Redefining and executing an AI-aware Market Position is how leadership fixes that.

The Commercial Problem

Leadership teams increasingly face the same uncomfortable questions:

  • Why should customers still choose us over cheaper, AI-enabled alternatives?

  • What value do we actually deliver that customers recognise and care about?

  • Are we pricing outcomes, or just packaging effort and features?

  • Where is value leaking across pricing, GTM, and service models?

  • How exposed are we to AI-first competitors redefining the category?

Most organisations respond with messaging tweaks or brand work.

That doesn’t solve the problem.

What Changes When Market Position Is Right

When Market Position is clear and aligned to reality:

  • Customers understand why you are worth paying for

  • Sales conversations focus on value, not discounting

  • Pricing confidence improves and margin stabilises

  • Competitive pressure shifts away from cost alone

  • Leadership regains clarity on where growth should come from

This is where AI stops eroding value and starts reinforcing it. Market Position is a systematic strategic capability that redesigns how value is:

  • Defined

  • Evidenced

  • Communicated

  • Priced

  • Monetised

It ensures your commercial model still works as AI reshapes your market. This is not rebranding. It is commercial architecture.

What You Get

Market Position delivers a coherent value and monetisation system, tailored to an AI-disrupted market:

  • Clear articulation of your unique value

  • Differentiation grounded in real customer insight

  • Pricing logic aligned to outcomes, not effort

  • Stronger sales confidence and reduced discounting

  • A roadmap for evolving value capture over time

How Value is Measured

Market Position is measured in commercial signals, not sentiment. Typical indicators include:

  • Improved win rates and deal quality

  • Reduced discounting and stronger pricing confidence

  • Clearer buyer understanding of value

  • More consistent sales qualification

  • Greater durability of revenue and margin

How We Deliver

Evidence-led. Commercial-first. Leadership-driven.

Our Market Position work is grounded in evidence, informed by customers, and focused on taking decisions and creating achievable action plans.

1. Voice of The Market

We engage directly with customers, partners, and internal stakeholders to understand how value is actually experienced, not how it is described internally.

2. Value Gap Analysis

We explicitly compare value delivered vs value communicated and also value delivered vs value monetised; surfacing hidden growth opportunities.

3. Market & Competitive Reframing

We assess how AI and new operating models are reshaping your category to clarify where defensible advantage still exists.

4. Value, Pricing, and GTM Redesign

We translate insight into a coherent commercial system; resetting your defensible value proposition, pricing and packaging.

5. Commercial Action Plan

We finish with clear decisions, not theory: who to focus on, what to sell, how to price and where growth will come from over the next 12–24 months.

Implementation Leadership

Where needed, we stay embedded as fractional commercial leaders to help execute decisions, align teams, and ensure value is actually captured.

Proven Expertise You Can Trust

25 Years of Operational Transformation Leadership

LiffeyAI is led by Brendan Hughes, a commercial operator with deep experience in GTM strategy, pricing, and value-based growth across SaaS, e-commerce, and B2B.

This work is informed by real operating experience and direct customer insight, not abstract frameworks. We design value systems that work in the market, not just on slides..

Why This Matters for You

  • Cross-Industry Expertise: We understand the nuances of different sectors, ensuring our AI solutions are tailored to your specific business landscape.

  • Real-World Results: Having driven tangible commercial outcomes in organisations from startups to large enterprises, we bring a proven operator’s lens to making AI work for you.

  • From Strategy to Execution: We don’t just advise; we implement. Our hands-on experience means we bridge the gap between high-level strategy and day-to-day operational impact.

Trusted by Leaders Like You

CEOs, CFOs, and Commercial Ops leaders choose us because they trust a partner who’s been in the trenches and delivered results across the board. With LiffeyAI, you’re not just adopting a platform; you’re leveraging decades of expertise in turning technology into commercial success.

How to Start

Start with a strategic diagnostic to assess whether your current market position is still fit for an AI-first world.

Book A Call

20 minutes. Fast assessment. Clear next steps.